Represent the company’s expertise and recognition through interesting and useful content. For example, if you want to differentiate your website from its competitors, show the value of a product, and introduce more about the company. Business blogs or publications on authoritative sites are suitable for this. The main thing is to build a form to collect the contact database.

To generate leads, you need to post relevant content, engage prospects in discussions, respond quickly to customers, and ask them to leave an email address. Also, you can use the "Lead Generation" format on Facebook and Instagram, which allows you to fill out forms directly on the social platform.

At this stage, you can tell potential customers the advantages of your product or service in more detail, handle objections, personalize emails, and start automated funnels and smart bots in social network messengers (Telegram, Viber, WhatsApp, Facebook, etc.)